Pet Care

We have lots of information on caring for your pets.

All your pet needs here at Principal Pets in Heswall, Wirral

Here at Principal Pets, in Heswall on the Wirral, you will find everything your pet needs. From wild bird food and feeders to cat, dog and small animal food and accessories, we are sure you will find everything to meet your requirements and all at great prices! We offer free local delivery and even a click and collect service.

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Read All About It

Read our latest Blog entry on why we don't sell Choke Collars. Here's a snippet...

What kind of injuries do choke collars cause?
The thyroid gland lies at the base of the neck just below the larynx close to where any collar sits. Just one yank can cause injury to a gland that controls many of the body’s vital functions.

  • Studies show that the gland gets severely traumatized whenever a dog pulls on the leash and becomes inflamed.

  • When this happens it is 'destroyed' by the body’s own immune system which tries to remove the inflamed thyroid cells.

  • The destruction of these cells leads to hypothyroidism, which causes loss of energy, weight gain, skin problems, hair loss, ear infections and organ failure.

Can we help you with your pets' problems

Come And See What We Have To Offer

What our customers are saying about us

"Me and Ozzie love this shop. The owners are always very welcoming and provide a first class service. They have recently sourced a new dog food called Orijens, which Ozzie loves! The shop is fantastically stocked with everything you need and if it isn't in, Abbas will find it and get it for you. Principal Pets is what Heswall has been craving, for years....a one stop shop for all your pet/animal needs. Highly recommended ***** ". - Steve from Heswall.


"Absolutely lovely shop run by lovely people! Very helpful & always go the extra mile :) I'll be back soon to order food for my doggies, thank you! x ***** " - Nicola from Thingwall


"Visited here today with Toby the Pug, very welcoming owners, they made such a fuss of Toby and made me feel very at ease asking questions as I'm a novice dog owner. Thankyou x ***** " - Jo from Heswall


"Can't fault this shop. Excellent customer service and so so helpful an friendly. Very welcoming to both humans and animals alike! Would definately recommend them ***** ". - Patricia from Heswall


"A fantastic shop x so helpful and accommodating x the Easter egg hunt was also fantastic x they stock everything you need and if they don't have what you want they are more than willing to try and source it for you x ***** " - Sarah from Heswall


"Great service.. They have gone the extra mile to source & get all our different pet foods at a good price then delivered to our door at no extra cost.. We recommend this friendly local pet shop. ***** " - Duncan from Pensby

Come in and meet Rosie.

Our address:

Principal Pets

184 Telegraph Rd



CH60 0AJ


Tel: 0151 342 9635



Or use our contact form.

Our opening times are

Monday       09:00 to 17:30

Tuesday       09:00 to 17:30

Wednesday 09:00 to 17:30

Thursday     09:00 to 17:30

Friday          09:00 to 17:30

Saturday     09:00 to 17:30

Sunday        Closed


We're working with to bring you click and collect from over 18,000 pet products. Simply browse their website and select from the vast range available.

We're now running a loyalty scheme for Burns dog & Cat foods. Buy 7 bags and get your 8th bag free! Come in store to join or for more information.

We're also running a loyalty scheme for Acana dog & Cat foods. Buy 7 bags and get your 8th bag free! Come in store to join or for more information.

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