Here at Principal Pets you will find everything your pet needs. From wild bird food and feeders to cat, dog and small animal food and accessories, we are sure you will find everything to meet your requirements and all at great prices! We offer free local delivery and a call and collect service.

Below is a window in to our products. You can scroll, or use "Search items" to find what you're looking for. You can always call us on 0151 342 9635. if we don't have what you're looking for in stock, we are always happy to try to find it for you.

Does your dog have dry and itchy skin or loose bowel movements? Or would you like more information on how to improve your dog's diet? Have a read of our blog "You Are What You Eat", or come in to us for a chat to see if we can help.

 Does he sometimes cough when he's on the lead? Read our blog on "The Anatomy of Your Dog's Neck" and why we recommend harnesses.

If your dog or cat is scratching and itching, they may have fleas. Using a fine tooth comb, comb through their fur on to a wet piece of tissue. If you find spots on the tissue that turn reddish brown, this may be an indication they have fleas. Read our blog on "How To Deal With A Flea Infestation"

"Me and Ozzie love this shop. The owners are always very welcoming and provide a first class service. They have recently sourced a new dog food called Orijens, which Ozzie loves! The shop is fantastically stocked with everything you need and if it isn't in, Abbas will find it and get it for you. Principal Pets is what Heswall has been craving, for years....a one stop shop for all your pet/animal needs. Highly recommended ***** ". - Steve from Heswall.

"Absolutely lovely shop run by lovely people! Very helpful & always go the extra mile :) I'll be back soon to order food for my doggies, thank you! x ***** " - Nicola from Thingwall

"Visited here today with Toby the Pug, very welcoming owners, they made such a fuss of Toby and made me feel very at ease asking questions as I'm a novice dog owner. Thankyou x ***** " - Jo from Heswall

"Can't fault this shop. Excellent customer service and so so helpful an friendly. Very welcoming to both humans and animals alike! Would definItely recommend them ***** ". - Patricia from Heswall

"A fantastic shop x so helpful and accommodating x the Easter egg hunt was also fantastic x they stock everything you need and if they don't have what you want they are more than willing to try and source it for you x ***** " - Sarah from Heswall

"Great service.. They have gone the extra mile to source & get all our different pet foods at a good price then delivered to our door at no extra cost.. We recommend this friendly local pet shop. ***** " - Duncan from Pensby